Terence Chesire, vice president of customer workflows and industry solutions for ServiceNow, discusses how to elevate customer experience and customer service with ServiceNow, and how it’s become much simpler to extend IT services management (ITSM) platforms to address a much wider range of business processes in the age of software-as-a-service (SaaS) application platforms. Find out how the Now Platform helps companies across industries seamlessly connect the front, middle, and back office, with generative AI built in for increased intelligence.