For much of 2020 and 2021, tech execs were focused on short-term decisions and reacting to unforeseen shifts. In 2022, they’ll shift back to solving longer-term challenges. The ones that do it best will leverage a customer-obsessed approach to technology that enables their company to quickly reconfigure business structures and capabilities to meet future customer and employee needs with adaptivity, creativity and resilience. Forrester calls this future fit, and data shows that future fit companies outperform their peers by 2.8 times.