Unlocking the Power of AI in Marketing at Boomi – EP6

August 6, 2024

On this episode of Marketing Art and Science, Host and CMO Advisor Lisa Martin of The Futurum Group is joined by Boomi CMO Alison Biggan. Tune into this 30 min conversation to hear about Biggan’s journey to the C-suite, the strategic roles marketing art and data science play in Boomi’s global leadership in iPaaS, and the infusion of AI and automation in Boomi marketing.

Their discussion covers:

• The role of marketing in Boomi’s corporate strategy, which is focused on helping customers manage app sprawl, digital transformation initiatives, and solve integration challenges
• How the Boomi MarTech stack connects people with technology, such as AI-powered chat tool Drift enabling Boomi’s sales development team to give customers a near real-time experience
• Alison’s marketing breadth and depth as a operationally-focused leader

Watch the video below, and be sure to subscribe to our YouTube channel, so you never miss an episode.

Other insights from The Futurum Group: (optional, but encouraged)

How Modern Marketing is Enabling Delta Air Lines to Revolutionize Travel 

CMO Eric Herzog on The Art & Science of The Sales-Marketing Relationship

Ash Parikh on the Evolution of the CMO role and the Influence of Tech on Marketing Management Style

How Modern Marketing is Enabling Domino Data Lab to Unleash the Power of AI

The Intersection of MarTech and PLG (Product-Led Growth)