The Impact of Marketing AI Councils on Businesses – Marketing: Art & Science – EP9

Guests: Laura Heisman

Hosts: Lisa Martin

Category: Marketing: Art and Science

Date: August 9, 2024

Dynatrace CMO Laura Heisman joins CMO Advisor and Host Lisa Martin on this episode of “Marketing: Art & Science” to discuss the real-world applications and impact of AI, generative AI, causal AI, and predictive analytics on the customer journey. Laura also shares her expertise in formulating marketing AI councils at companies like VMware and Dynatrace, and talks about the significant impact these councils are having on marketing-sourced business.

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