In this episode I sit down with the dynamic CMO of Snowflake, Denise Persson, to dissect how her nearly 30 year marketing expertise has led her to running marketing for one of the world’s most valuable companies. Denise is very pro an outside-looking-in perspective so that the voices of her company’s customers are priority number one.
She gives us a peek into the Snowflake MarTech stack, the AI Council she orchestrates, and how her team enables an AI blackbelt team of SDRs.
She also shares a great “Fail to Fab” story that continues to teach many lessons.