CMO Eric Herzog on The Art & Science of The Sales-Marketing Relationship – EP3

August 3, 2024

On this episode of Marketing Art and Science, I am joined by Infinidat’s CMO, Eric Herzog, for a lively conversation on marketing and business as a team sport, the symbiotic value of a strong sales-marketing relationship, and what Eric believes is the true art of marketing.

Their discussion covers:

• An introduction to charismatic CMO Eric Herzog and how marketing is enabling Infinidat’s mission to become the standard in enterprise storage
• How Eric’s integrated marketing organization fits in to Infinidat’s corporate strategy
• How the Infinidat customer journey progresses through its MarTech stack
• The criticality of having purpose when leveraging AI

Watch the video below, and be sure to subscribe to our YouTube channel, so you never miss an episode.

Other insights from The Futurum Group: (optional, but encouraged)

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