Ash Parikh on the Evolution of the CMO role and the Influence of Tech on Marketing Management Style – EP4

August 4, 2024

Lisa Martin, CMO Advisor at The Futurum Group and Ash Parikh, CMO of Trellix, talk about the evolution of the B2B CMO’s role and the customer journey, as well as the influence that technology, art, and science have on marketing management styles.

On this episode of Marketing Art and Science, host Lisa Martin is joined by Trellix CMO, Ash Parikh. Tune into this 30 min discussion, as they explore the evolution of the buyer’s journey, how marketing leadership styles and strategies change based on the company’s growth status, the use of MarTech at Trellix, and uncover the intricate balance between art and science in driving revenue.

Their discussion covers:

• Evolution of the CMO role and how technology has influenced the management style of modern CMOs
• Marketing Management Styles: Examining Ash Parikh’s approach to transforming and modernizing marketing at mid-size public and late-stage pre-IPO companies, and how management styles must adapt across different company stages.
• Martech in Action: Exploring Ash Parikh’s utilization of marketing technology, including AI, automation, and IoT, to create personas, launch campaigns, align sales and marketing, and drive ROI.
• Emerging Tech and Future Trends: The impact of AI, gen AI, IoT, and 5G on the customer journey, as well as Ash Parikh’s insights on leveraging emerging technologies for customer-oriented outcomes and influencing key metrics.

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