Tali Notman, CRO for JFrog and employee number six, successfully developed the company’s go-to market strategy focused on the developer journey and community experience. She built the sales team with a focus on inbound sales reliant on a product-led sales’ motion, which has helped JFrog acquire and retain 89% of the Fortune 100. As the company’s Chief Channel Officer, Tali helped implement a fresh approach to partner engagement by flipping the traditional investment-heavy, “metals” partner model on its head and bringing partners in closer to a co-sell motion, which gives partners the flexibility to choose how they want to create customer value through customer-first engagement.