Evolving Home Security – Keith Puckett and Mik Cox, Ubiety Technologies

This is Textron TV. Hello, everybody. Welcome to techstrong.

Thank you for joining us. My name is Rebecca August. I'm your host and today I have an amazing gift for you guys.

This startup is taking home monitoring to the next level by helping us evolve from just watching crime happen to now being able to actually identify the criminals by using that by utilizing their latest technology. I'd like to welcome you by any CEO Keith Puckett and CTO. Make Cox.

Hey guys, how are you? Doing great. Thank you, Rebecca.

No, great. Thank you for joining us and being on our show before we jump into ubiety. Can you please tell us about yourselves?

Yes, sure. I'm happy to go first Keith Puckett. I am co-founder and CEO of ubiety prior to you by Eddie.

You could probably chop my career in two. I spent the first half of my career. On Wall Street doing large cap mergers and Acquisitions for defense contractor.

So think like Lockheed Martin Raytheon General Dynamics Honeywell had a fantastic career at Bear Stearns and then transitioned into being a Serial entrepreneur you buy it. He's the fourth business that I founded. I do always say better to be lucky than good.

I sold two of the previous three and I'm extraordinarily grateful for the opportunity of what we're building here at you by the and to share that more with you and your audience today. Wonderful. All right, Mick.

Awesome. Thanks Rebecca. My name is Nick Cox.

I'm the chief technology officer here at ubaidi prior to you by idea was over at Nasa at their jet propulsion laboratory down in Pasadena where I let their Internet of Things team. So that that team was really interesting because it sat under their Chief technology and Innovation officer. And the charter of that whole team was to identify Technologies at a really high level that we're going to be highly impactful over the next five to 10 years build prototypes with those Technologies and then bring them into lab and show them choose the scientists and the engineers that are putting Rovers on Mars, right?

So once you figure out how to land something on Mars you tend to not change it but we were coming in from the side saying hey, wait a minute. There's this thing called cloud computing that you should really take a look at there's this thing called iot and it's gonna be big you should take a look at these things. It's a really really got to play with a lot of the latest and greatest Technologies.

There was a fantastic time JPL also sits on the customer Advisory board for Amazon web services. And so for that reason as part of that relationship a lot of the times that AWS was coming out with New Services, they would actually bring those to me and my team for us to cut our teeth on and for us to play with those Services first. Tell them what we liked about them.

Tell them what we didn't as a sort of government customer. We had some really interesting sort of data privacy perspectives to share on those services. And so we got to kind of help shape some of those services that are now public offerings again.

I was I was highly highly fortunate to be a part of that relationship. I did spend some time on stage with VPS at Amazon kind of announcing some of those new Services. I really had my dream gig as a technologist.

I got to play with the new technologies. I got to build stuff all over the Spectrum and I got to work with some of the smartest people on the planet. But when I met Keith and I learned about what you buy any was doing I realized there's something really really important here and I have to be a part of the tech team that solves that problem so fast forward for four years.

I'm here now kind of driving driving the technology and trying to get all the other smart people that are that are smarter than I am all marching towards building this really cool thing. We're working on together. Now that's phenomenal and I have to say as being part as being able to be part of the beta testing I have to say this is a very insightful platform.

I've Loved just kind of digging into the app on my phone and being able to see what's happening at home when I'm not there. But before we dive into it, I don't want to give any of any of it away. Let's talk about your body.

Can you tell us a little bit about how this all began? Yeah, Rebecca. So, you know the origin story actually stems from the experience that you're having in the beta program, you know, I'll just say quickly that you know, as a Founder.

I've always I've never the smartest guy in the room, but I really always like to be part of Building Technology that I can relate to the problem. We're trying to solve and so you buy these no different. I founded the company based on a personal need so several years ago, you know, I lived all my adult life in New York City in Chicago and high-rises with doorman and honestly Rebecca, like I didn't ever think about home security when you have a dorm and you're thinking like there's this like feeling of safety, but when I moved into my first single family home in the city of Chicago, it was a safe neighborhood, but I had this visceral reaction realizing like my front door was stepped away from busy City sidewalk, you know, I traveled quite a bit for work.

I had three small children at the time I have five now and like when you're traveling like the idea of making sure your family is safe and feel feel safe. It's just up most important and so For that home. I went out to one of the big like security companies and I was a great Customer because I bought everything they had indoor outdoor cameras motion sensors glass breaks, you know, mobile apps video feeds like I thought like, you know that of the year like I bought everything that they sold me and in that exchange it was like, oh, I feel like I bought a sense of security.

So that was awesome, but fast forward several months later. I was in New York. Traveling for business.

I was late at night. I was in a hotel and I got my first call from that security company that said something to the effect of like Mr. Puckett.

There's an active alarm at your home right now. And in that moment, I'm like are my children safe. Are there Intruders there?

Are they in danger? Like, you know, it's like ah, like like fear and and stress over come to you and the very next question. The woman on the phone asked me is what inspired you buy it and our product home aware.

She said should we dispatch the police? And I was like, well, I thought that was your role here. Like I don't know what's going on.

I'm traveling. I'm in New York my homes in Chicago. I don't know what's happening in my home.

And so when I realized that the the system was designed to give me like these binary blind alerts like door open or closed. It's like, you know, when you call me ask telling me my doors open. It's like did the children trip the alarm letting a dog out or you know, are there three men in my home with masks and guns gonna kill my family like we're gonna treat that exactly the same that didn't feel right.

And so what we set out to build was a sensor array and data analytics platform that collects the digital identity of people based on the devices. They're caring what I was looking for in that moment. And I've come to learn most people are looking for in those moments is situational awareness tell me something I should know to inform.

Should we be really high alert and prioritize or is this just like an everyday tripping of an alarm? And so when we built this platform, we found that like the context that happens coming off of devices, like cell phones and watches and airpods and other things emitting radio frequency is really informative. And so, you know, I will I will turn it to Mick to talk about how we do that.

He does a much more elegant job and he's actually the smart one in the room. So like you know, what we built here is exciting and we're really interested to to continue to see the feedback coming like yours from folks who are like wow knowing what's happening in my home is a really valuable data set that helps me feel that my family is safe and secure and that's ultimately whatever everyone's seeking when they when they go by and deploy home security systems. No, that's fascinating fascinating.

That's quite an origin story because that was the first thing that came to mind was. How did this come about? Like I said when I'm in the app and being able to see the information that I'm seeing on my end.

I'm like, wow it is. It's very telling and that's why I'm like, okay so many more questions to ask but I'm pretty sure Nick will go into it explain a little bit more about that. So Mick, can you tell us more about the technology behind you by Eddie?

Absolutely, I'd love to it really started because there has been an absolute explosion in the number of wireless connected devices over the last decade plus and all the trends that that we're seeing or indicating that that is going to continue at an exponential rate. So the number of devices that are emitting RF is vast and it's only increasing and because of that there is an amazing amount of context about what is happening in a space based on the wireless devices that are in that space, right if I'm sitting here my laptops open. My airpods are here my phones in my pocket all of those things are emitting wirelessly.

And so what we've done this Keith mentioned what we've done is we've built the system that can detect if there are RF emitting devices in a space so phones tablets smart watches airpods, right all you know, anything that admits RF across Wi-Fi Bluetooth cellular or other protocols as well. We'll talk about those details. But in some cases we can tell you what those devices actually are and even things like who owns them.

Right? And so we do that in two different ways. The first way that I want to talk about is that we've built these device detection algorithms that can be deployed as software that utilize the hardware that is already on a partner's device.

Right? So if I have a let's say a security panel in a home what you buy it has done is we have built software that can be deployed onto that security panel and it's already connected to the homes Wi-Fi network. So it can use information about what's on the Wi-Fi network as an example.

If it also has a Wi-Fi or a Bluetooth radio we can also use those radios to listen for nearby devices that aren't necessarily on the Wi-Fi network, right and our little our device detection algorithms can be deployed on any device that is connected to that homes Wi-Fi network. They don't have to actually be the router themselves. So we're really excited and really proud of what we've built from.

Critical perspective there the second way that we do this detection is something else that we've actually been spending a lot of time on in our lab which is we've basically invented a reference design for a sensor that you can build based on software-defined radios. And what a software-defined radio does is it really gives you a lot of context about what's happening across the RF Spectrum. So Wi-Fi and Bluetooth are limited in their frequency, right?

There's only a certain spot of the spectrum but a software defined radio can kind of look across the entire spectrum and it can move to different places in the Spectrum to really Zone in and understand what's happening. And so what we do with our software defined radios as an example on this design is we can look specifically at cellular frequencies and we can actually understand. Hey, is there a an AT&T device in this house?

Is there Verizon device in this house? And in some cases we can actually extract metadata about that device itself and in some cases right this kind of this idea of the subscriber identity. well, and that's done in obviously a way that that relies very very heavily on these software-defined radios as well.

So those two different ways we a lot of the partners that we talk to are interested in both of them, but there are some interesting ways for us to deploy, you know, even on existing panels as well as kind of using this new revolutionary sensor that we have designed as well. Wow, that is that is very fascinating. And how long did it take to to build this?

We've been in Earnest been working on this since 2017. We're about to enter 2023 and so we've been we've been in the lab on this for for three or four years really heads down as I mentioned previously the team that we've attracted behind this is one of the most capable technical teams I've ever been a part of some of my colleagues at Nasa joined us early on kind of an architect at our system. We've had some folks that were pretty previously, you know in advance analytics group at Bane and company that have brought over and come over, you know with some of their data science expertise the data set you can imagine that we're generating from these devices is very very large and interestingly on the Wi-Fi in the Bluetooth side.

It's not that difficult to collect the data that we're collecting what is really difficult is making sense out of it right back when you talked about what we show in the app that is actually a really hard problem because the amount of data that is being emitted from these RF devices is really really fast and so we've actually had a Really really interesting influx of talent to help build our artificial intelligence engines behind the scenes to make all of that, you know crazy wall of RF noise that's coming out really understandable to a homeowner like you mentioned. Wow. So now with this amazing technology and with also criminals becoming, you know, more organized and whatnot.

Let's say you've already becomes, you know, very mainstream everybody has it obviously criminal organizations will need to evolve as well. So what if they go into process of using burner phones as we see in several movies right then what happens? Yeah, so this is one of my favorite topics actually and and this is something that I learned a lot about when I joined you body.

It's in you know, Keith and a handful of other folks in our companies have spent a lot of time with law enforcement doing ride alongs and seeing what law enforcement really is on a day-to-day basis. And the reality is when it comes to home invasions people are not like you see in the movies. These are opportunistic crimes that are not well thought through and generally it's kind of Smashing grab people are not thinking through the crimes that they're about to commit and so even if we can cover 80 or 90% of those crimes, we're still taking a huge a huge dent out of out of those crimes happening.

So that's number one. But number two the fact is we still detect burner phones anyways, right? So if you go to to Walmart or something and buy one of these partner phones, it's still riding on that same cellular network.

As you know, as most of the other phones are even if a sort of a budget version, there's really only a couple of big cellular networks out there and we're gonna be detecting that that traffic and by picking up that burner phone. Any of those burner phones do still leave some sort of a paper trail that is still useful breadcrumbs for law enforcement to go actually prosecute and so beyond that and most importantly for me on this topic is that when you compare this technology to something like cameras, which is what the industry relies on today if you think about it cameras actually do almost nothing to deter the crime in the first place cameras are really easy to defeat you put on a mask or you're wearing a mask, right? We've seen this pretty constantly recently cameras do very little to actually deter those crimes in the first place and actually some Studies have actually indicated that they actually increase the amount of crime that happens in an area because one of burglar sees a security system with cameras.

They're like what they must be protecting something valuable, right? I should hit that house. And so there's there's this question about if they actually deter anything now with our technology if it becomes mainstream if people understand that this is going on if our technology actually forces criminals to leave all of their Devices at home that starts limiting their ability to actually do these crimes in the first place, right?

So if you think about the devices that people are carrying they can no longer carry a smartphone which most burglaries and home invasions are committed by multiple people that are calling each other. There's a lookout and somebody who's grabbing all the stuff if we cut that link it becomes harder to do the crime in the first place you're driving a vehicle which is emitting all sorts of RF and information, right? So you can no longer do that and you start to see some of these barriers pop up where if this becomes mainstream and people have to leave those devices at home or actually making it more difficult to commit those crimes in the first Wow, I didn't even think it that far but that makes a lot of sense and vehicles as well.

So which I'll tell you a quick story that leads to my next question. So I was away and one of my neighbors was actually just purchased a an electric vehicle. They were getting the I guess the charger installed in their homes and on the app, it showed that you know this new device which was in the area.

It also showed where they came from. So I was able to tell that you know, what, you know, the the company that actually the factory where the vehicle came from and I was just like, oh my gosh, this is this is like giving a lot of information. So then which leads my next question with the technology like this aren't people concerned about privacy.

Yeah, you know I thought it's first of all, it's a great question Rebecca and we get this often, you know, when I when I founded the company before I hired any Engineers, I knew privacy and being on the right side of privacy laws would be a big part of our journey. So before I hired any Engineers actually hired general counsel out of the Department of Justice she spent she was assistant us attorney for the northern district of Illinois for the doj and she spent 12 you 12 years Prosecuting crimes based on what technology and what evidence is allowable and prosecutable and so she really set a framework for us not only to understand what is legal which what we are doing is a hundred percent legal. But how do we use engineering and our capabilities to continue down a path that maintains privacy because Because you know Mick sort of pointed out earlier and we don't believe in like, you know disparaging other tools that we compete against for like a camera that's facing outside and also recording voice is actually a very intrusive tool to potentially neighbors or potentially people on sidewalks.

Right like anytime. There's motion. It's recording sound and voice.

We believe that our tool is anonymized in a sense. Like if you are in a place you shouldn't be AKA a burglary of my home like you have you don't have a right to privacy when your burglarizing my home and us being able to to generate prosecutable metadata and evidence for law enforcement has been really well received because it's like we're we're doing this inside home and people that are coming into the home that shouldn't be there shouldn't have the expectation of privacy. And so You know, I think in today's environment.

We want to be mindful of what what is valuable as a service and not an overreach. And so generally the reaction from homeowners has been I really like sort of what you said. I really like the service that's being provided to me by knowing what's happening in and on my property.

So, you know the work that we've done on the legal side is is in my view second to none. And I think at this point we really want to be taken all points of view to make sure that you know, the perception of privacy is something that we're aware of as well. Wow.

And I and and to add to that as well from the technical perspective. You can imagine what we could do with the technology. Like this would be pretty substantial.

What we have actually done is definitely a subset of that. So when I joined the company April the our when I joined the company our general counsel had already put together a comprehensive review of not only federal laws around this but also every individual 50 state law which are all slightly different so they had done the comprehensive review there. And we also had a bunch of interesting case law that she had gone through as well.

So we actually had a really interesting Corpus of information to study from and say hey Nick, I know you could go do this thing really that's gonna have problems in these eight states. And so let's kind of do this instead and so we've been going back and forth everything that we have in the demo the demo house and R&D lab did not wind up in the product for those exact reasons. The second thing that I always like to share here is that I actually am involved in this technology because I care about protecting privacy the industry today is keep mentioned really heavily relies on video cameras as a tool to understand what's happening in a security sense, but cameras as Keith mentioned can be a really intrusive tool for for solving that problem, especially in certain environments, right if you think about wanting to know who's coming and going from your home, I personally am not going to install cameras inside my own home to answer that question.

That is way too intrusive for me. And maybe other people feel that same way, right? So what we have thought is that the technology that we've built is actually really objective which also means that it's color blind and has a number of other really interesting benefits here too.

What we're collecting is not the data that you're actually sending. It's not the text messages. We can't see the websites that you're visiting like, we're not interested in any of that information.

Anyways, what we detect is metadata about the device itself, which is just a bunch of ones and zeros, right? So once a crime occurs what happens then is that law enforcement can take those ones and zeros and hand them to a cellular carrier and now they can actually figure out who owned that mobile device in the interim. I is a homeowner can't sit there and say, okay.

Well this person I'm gonna go hunt them, you know, like all these things that's just not possible with the technology that we're building. And so at this point now we're no longer relying on sort of the fuzzy camera feeds or any of the other things that are going on there or rely on things like potentially inaccurate. Now potentially subjective leads from eyewitnesses, even if you had any eyewitnesses, right?

So this technology is I think a big step forwards and privacy. Wow, and I think it's very really important that you mentioned that you know, it's not the text messages that you guys are able to see it's not you know, all the sites that they're watching. It's literally just you know, zeros and ones and so forth because that's I mean I could see with why some people would find that as like a huge concern.

So what are some use cases and success stories around humanity and how it's been improving residential home security. So I can I can start with these with some of these and then I'll hand things over to Keith who can talk about our Partnerships and how we've implemented these but really what we set out to build was a system, you know, I'll start with home aware because you asked about residential you buy it as a company. Our first product is called home aware, which is the residential security product.

And really what home aware does is tells you hey did my kids get home safely at the end of the day after school. It's not just there's motion at the front door. It's Timmy got home safely at 3:35 PM right and having that notification and that green check mark is great understand if you're housekeeper shows up on time and leaves on time understand if the babysitter got there when they were supposed to and stayed the entire time and didn't invite some sort of their friends over that they weren't supposed to have over right understanding those things are going on know if you're teenager is at home supposed to be home alone, but suddenly they're 35 iPhones that show up at the house.

Now, I got to have a conversation about throwing parties when we're There right and so all of those things are really interesting use cases that we've started with on the residential side, but really what that led into from. The security perspective was when an alert happens or when an alarm goes off that also allows you to get much much better context about who is home during that alarm and you can make a much more intelligent decision about how to respond to that alarm. once you have that context No, that makes sense.

Yeah, and I get to see and I for myself I'm able to see as soon as my son walks in the door get that message and I see one the other six kids walk in the door and I know that okay all the boys are there. I can always call them and say okay, there's food in the fridge go ahead and eat what you want whatnot. But that's what I love about it.

Were you going to say something key? Yeah. I was just gonna say first of all Mick thank you.

Those are fantastic use cases. Like the way it's being deployed is, you know, you you never know how technology benefits and Industry until you work with what I'll call industry leaders we have been so blessed to be able to attract some fantastic Partners. Our first commercial partner is a company called rapid response monitoring rapid responses, the leading independent monitoring company that supports you know, it's publicly known they they do back-end monitoring for ring and they do a bunch of other things for I think thousands of other Dealers security dealers around the country what we built with them is an integration to allow our data to help them prioritize and dynamically create workflow to understand how to reach someone in the event of an alarm right?

Like remember my first example, like what the origin story is. I was in New York and the company called me to decide what we should do like if if home aware were deployed. With rapid they would know.

Oh my wife's home only call her or Keith and his wife aren't home. But the nanny who's known there is home with the children and there's a burglary alarm going off call call The Nanny to decide what to do or there's a fire alarm. We need to let the people know who's on premise to to get out of the home or a CO2 a carbon monoxide alert, right?

Like these are like like they're in the business of life-saving activities. And what we're doing is creating a data set that allows them to dynamically know who's in the home when those alarms or when those alerts are being triggered. It's been a game changer and and I just want to say like big shout out to the folks that rapid we have learned so much about the value of creating situational awareness and context in these.

Arms, like I won't I won't belabor this yet. I think we'll talk about it in a little bit like The False Alarm problem in the industry is dramatic like 97% of the time a home alarm goes off in America. It's a false positive.

So what that's done is created this like first responder biased this like this idea that nothing is actually happening. So what's the priority of it? And so we're really grateful that rapid has sort of Taken what we've done on the technology side and enabling it out to in the future millions of homes, and then you know on on the other side like we're really spending time with commercial Partners where Mix said we built this software that can be deployed on any iot device.

We are working with Partners who are in tens of millions of homes what that they can enable these insights. And so I I think 2023 is going to be a really exciting year for the way this comes to life in the market. But thank you for the question.

Like we're you know, sometimes we pinch ourselves like wow, we have so much to be grateful for because you know in early I said better to be lucky than good. I think in this case we're both and so that's even better. Now, that's great.

And one thing you brought up was the situation of a fire, you know, it's like being able to detect who is still in the home versus who is outside of the home is a huge factor and you hear unfortunately on the news several of the stories where there was somebody sleeping or somebody and it's like and I do understand having the software on my phone. You can see who's still in the home and who is it? Yeah, and you know like Fundamentally Rebecca, like we want to improve the Safety and Security and lives of anyone who's using, you know, there's all sorts of technology that folks can build and Mick and the team that he's attracted like could be doing anything in the world.

But like we are on a mission right that mission is there's a lot of purpose in it. And so when you have that like we're we really try to remain teachable and learn from people that know more than us, but like at the end of the day like we have a mission to help that family that you know, a see a carbon monoxide alert is going off a fire alarms going off like want to fire wanna Firehouse is on the way or a fire trucks on the way to a home imagine we could get the data to the fire or too long for law enforcement like this is who's in the home. This is You write like then the prioritization changes.

It's like there's some there's an event here and we know that there are people in danger like that that dispels all that bias of like, you know, false alarms and things like that's like we can validate something to be true and so like really big big credit goes to Mick and the team that that drive towards that purpose on a daily basis and it shows and and how how the product has not only grown but has been received in the market by by folks like you so thank you. Okay kudos to you guys for creating such an informative platform that allows homeowners to be able to you know, take control and give them more insights other than what's just on the camera. So my next question is why is you buy any such a transformative technology and the security industry now?

Yeah, I can I can take a first crack at that one. But the way that we have looked at this that is interesting because what we found in learning the security industry, right is that the physical space is pretty well monitored, right? You understand if that windows are open and closed or the doors are open and closed or PIR sensors detecting motion and you're kind of understanding what's happening in the physical space generally, but what we've realized is this with with this explosion of RF admitting devices.

There is so much context over here in the digital space that is happening all around us that nobody has yet been able to tap into and so where we've we've positioned ourselves is we've created a totally new data set over here with that physical or that RF context and with that digital context and and the number of use cases have been really surprising in a positive way to me based on that new data set right as a technologist. When you see a new data set that has never existed before enter into an industry when that gets tapped into so many times you see massive Innovation and massive value follow that new data set because it opens up a lot of new capabilities. And so we as Keith mentioned we are really fortunate to be in a place where we do think we're starting to tap into that new sort of untapped Gold Mine of information and context here and where we really want to fit in as an augment to all of those really awesome existing technologies that are already monitoring the physical space really Well, because when you have an understanding of what's happening in physical space My Backdoor is open my garage door is open and you start linking that with what's happening in the digital space to me is home and there's an unknown Verizon device that I've never seen before in the house.

Now, you've got a really clear picture of what's going on there. Right? And so largely it's interesting to us because the the security industry has been using there is innovation happening there.

Don't get me wrong there. But there are many of the underlying tools that have been there for for upwards of a hundred years or more figuring out if doors are open and close magnetic trip wires these types of things and so we really are excited to speak with the leaders in this industry that are ready and hungry for that new innovation. So because we think this really does allow a step change in our capabilities for that industry once you understand who was actually in that house.

Interesting now. My last question is now why is the launch of your technology so Timely? Yeah.

I'll start you know, we talked about the false alarm problem 97% of the time. It's a false positive. The security industry has largely benefited from a resource partnership.

That's a free resource partner with law enforcement. Right? So anytime an alarm goes off they call a law enforcement law enforcement goes well law enforcement has you know with I'd say like declining Staffing levels increase in calls for service meaning sending law enforcement to homes and then being predominantly false positives.

There's a there's an organization called the monitoring Association think of that as like the governing body where they Institute policies that alarm companies adhere to the monitoring Association is rolling out new standards that will require the alarm companies to verify and confirm human presence on site. So just think about that for a second. Okay it is if you have to confirm a human is on-site before you will dispatch law enforcement.

How are you going to do that? Right like a window or a door. Like those aren't those mechanisms don't get you there and and I think cameras will come a long way in this too.

But for the time being it's really expensive and it requires a human in the loop to interpret a video camera. And so we believe our technology is, you know, fortuitous timing that it's being rolled out at a at a time when this new standard is coming online that new standard is expected to go live in q1 of 2023. And so we can determine and confirm human presence on site and give you as an alarm company the prioritization to be able to say to law enforcement.

Yes. There's there's a homeowner on site in the alarms going off. They're in danger.

Yes, there's devices that this home has never seen before and we're detecting them, you know devices are proxy for humans like devices don't just walk. Are home without a human bringing them, right? And so when we can start to distill that down into actionable insights, we believe that you know, our technology is going to perfectly time this this new standard that's rolling out in 2023.

Not I sorry to jump in I think about this in a really specific way too because we in addition to our kind of office area where we work and working remotely have a demo house in the suburbs of Chicago where we're headquarters and that house has a security system on it. I'll tell you a story from that house the system that was already installed. We didn't put it there has tripped completely false alarms just because it got cold outside and it's tripped so many times.

That when that system alarms the police no longer respond. There are are jurisdictions that say if you cannot confirm human presence in a home, we are not going to respond to that alarm, right so that I have to ask a question then in response to that is would you buy a security system. If you knew the police wouldn't come when it went off.

I wouldn't yes. There's not a lot of help there. So we are really trying to be an additive technology that gets us past this hurdle of this large false alarm problem with actually providing a really strong signal as to what's going on in that home so that we can be more intelligent about how we're responding to these alarms.

Wow, now I wasn't aware about this new I guess not a law but requirement that's going to be passed. But with that said if you're supposed to require that somebody is there's a physical body in the phone. I'm in the home that can that's only going to cost chaos.

I mean, there's so many things that could happen within a short period of time. No, yeah. Yeah.

No, we we agree and that situational awareness has to be in real time. And so, you know thanks to the great work that Mick and team have done we can enable that in real time those insights. I mean you see it when you're at your home, you know as things are happening.

And so, you know, it's a pretty elegant API call that's gets made to our system that shows the data flashes the data to the alarm or the monitoring company in real time and they can say yes. In fact we can confirm someone's on site. To you know, as a business benefit that makes them have a higher degree of efficacy for their service.

You know, we don't like to we like to be like additive and problem solvers and part of a solution as opposed to harping on a problem. But this is a really new big standard that I'm not convinced others have invested the amount of kind of Ingenuity that we have to be able to solve it. And if you're a security company that relies on people paying you monthly in the event you need it for law enforcement to come out and they don't come out like that is sort of an existential threat to how business is conducted.

And so we're looking forward to partnering with some really terrific companies that are doing this today and allowing us to be part of the solution because you know mix said it earlier alarm companies have been a lot of the same thing for a lot for a long time. They do provide a valuable service and we can make that service have a really high degree of efficacy and when you combine the two it's it's a powerful combination. So just excited about the opportunity that we have and grateful for the partners that have come to the table and see the value here.

No, absolutely, and it's been an absolute and I've loved every moment of just being able to jump in the app and see hours and times that people are home or kids are home. It's very insightful and I'm excited to see where you know, what happens with ubiety in 2023. So thank you guys again for taking the time to speak with me looking forward to it and I'll continue to monitor my app and enjoy being part of the beta team.

Thank you so much for your time Rebecca. We're grateful and you've been wonderful to get to know and you know, we're looking forward to to releasing some pretty cool things in 2023. So stay tuned.

Absolutely. Thank you guys. It's pleasure.

See you later. Thank you so much.