Website spoofing and brand impersonation are becoming an issue for organizations – and for their customers. We’ll discuss these attacks and their damage, which is both financial and reputational. In particular, and due to new regulation, companies should put more emphasis on protecting their customers and not only their employees – a cybersecurity area which hasn’t gotten a lot of attention until now. An important element of focus is a Window of Exposure, between when a fake site is up and until it is taken down, during which companies and their customers are exposed – and which existing solutions do not protect.