The hazardous terrain of the frontier of GenAI is similar to other nobel adventures: Seeking your fortune in the wild west gold rush or a climber daring to climb the peaks of tall mountains. It requires navigating the trade-off between accomplishment and avoiding the known and unknown dangers by venturing into uncharted territory. Devastating catastrophe’s can happen to any group, but teams improve their odds by knowing, preparing for and recognizing threats, investigating why previous ambitious attempts failed and using trusted guides and maps on their Frontier GenAI quest.