Ken Mcelrath – Turning App Design and Development Upside Down to Drive Successful Innovation

December 22, 2020


Learn how to effectively design and build applications that get high adoption at low cost, transforming your digital enterprise with an upside-down, human-centered, blazing fast process.

A brand new generation of sophisticated no/low code tools can enable people to take advantage of complex technology without forcing them to understand how the machinery works behind the scenes. But how do we ensure we don’t use these tools to just deliver the wrong solutions 10 times faster? A human-centered design (HCD) methodology drives deeper understanding of the business problems, user needs, and technical constraints required to solve the right problems with the right solutions.

In this session, you will explore how to practically “turn app development upside down” by mastering the interplay between desirability, feasibility, and viability to produce transformational solutions that deliver greater utility, clarity, efficiency, and delight.

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Guest(s): Ken McElrath
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