Managing costs shifting from onsite data centers to the cloud is only the start of FinOps management of cloud resources. Seemingly every aspect of the business is using multiple cloud services from product teams in business units, IT and 3rd party software development efforts, and end user cloud-based productivity services. But FinOps is much more than just managing costs differently. Costs are variable, often hidden or undefined based upon a multitude of factors. Join Mitch Ashley, former CIO and CTO, to discuss an approach CFOs and C-levels can use to align cloud activities with measurable business outcomes.