Mitch Ashley and Bree Davies, senior group product manager, Enterprise Agility, discusses the importance of strategy and agility in organizations. A significant project from Agile Craft is highlighted, focusing on strategic alignment for effective decision-making. The concept of focus areas is presented to model organizational strategy, improving visibility with Atlassian’s data. Challenges in strategy planning for executives are addressed, emphasizing clarity and prioritization. Future developments will explore AI and data visualization to enhance decision-making.