Jake Reichert, a seasoned software developer and engineering leader with more than 20 years of experience, shares stories from his journey through startups and major tech companies like Amazon, discussing the strategic decisions that drive innovation. From the challenges of building real-time conversational avatars to understanding market timing, Jake dives into the intricacies of launching new products. Tune in to learn about the critical role of iteration, listening to user feedback, and making tough calls in resource allocation for startups.