Bill Brandel on How Partnerships, AI, and Co-Innovation Are Driving Growth in the IT Channel

Partnerships are becoming a central driver in the IT channel, with ITSPs and MSPs stepping into the role of strategic business advisors to redefine value across technology and business. Ingram Micro is modernizing collaboration by simplifying processes, leveraging integrations, and applying AI to help partners uncover opportunities, drive growth, and solve key operational pain points. Co-innovation and strong collaborations, such as the partnership with Microsoft, highlight the importance of engaging all stakeholders and inspire partners to think strategically about the kind of advisor they want to be.