39. Wi-Fi Marketing Numbers are Lies – Tech Field Day Podcast
More Information on Mobility Field Day 12
All marketing is aspirational. Quoted throughput and user counts are hopeful at best. All IT professionals know this. In this episode, Tom Hollingsworth is joined by Kerry Kulp, Scott McDermott, and Mark Houtz as they discuss the inflated claims of marketing teams and how they factor into buying decisions. They also discuss how Wi-Fi compares to other technologies and why the enterprise experience is vastly different from the consumer perspective. Lastly, they provide some ideas for keeping a grasp on reality when it comes to working with Wi-Fi numbers.
Hosts:
Stephen Foskett, President of the Tech Field Day BU at The Futurum Group
Tom Hollingsworth, Event Lead for Tech Field Day
Alastair Cooke, Event Lead for Tech Field Day
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