Implementing AI-Driven Product Innovations: Strategic Insights and Practical Applications at SKILup Days 2024
In his compelling presentation, Vikram Haridas, lead product manager at Groupon, will explore how AI can be strategically integrated into product roadmaps while managing expectations around its current capabilities. He will discuss the importance of cautious optimism, particularly when scaling AI-powered features to millions of users. Vikram will delve into practical use cases, such as using AI technologies to enhance B2B e-commerce and streamline operations. He will share his experience at Groupon, where AI guided sellers in optimizing deals based on supply and demand, resulting in a nearly 45% increase in conversion rates for a portion of the inventory. Additionally, Vikram will highlight how he leveraged Apify scraping and OpenAI to automate the onboarding of over 10,000 merchants per quarter, significantly boosting efficiency. Attendees will gain insights into the tools and methodologies used, as well as strategies for aligning AI initiatives with business objectives.
