Why Community Banks Must Rethink AI Strategy to Stay Competitive

Kevin Green, co-founder and CMO for Hapax, makes the case that communication — not just computation — will determine AI’s impact on financial services. He examines the challenges smaller financial institutions face as they weigh AI investments, from cost pressures to integration hurdles, and explains why purpose-built technology is critical for community banks. Green also introduces a free AI certification program designed to help bankers better understand and responsibly apply emerging AI capabilities.