Why Amplitude Acquired Kraftful: CEO Yana Welinder on Unlocking Product Insights with AI

Guests: Yana Welinder

Hosts: Mike Vizard

Category: Interviews

Date: August 19, 2025

In this Digital CxO Leadership Insights video, Kraftful CEO Yana Welinder explains how the acquisition of the company by Amplitude will fill a major data analytics gap for marketers and product managers.

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Amplitude data-analytics Kraftful product manager

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