The Case Against Token-Based Pricing
Token anxiety is real — and it is quietly reshaping the enterprise AI conversation. Don Schuerman, Chief Technology Officer at Pegasystems and a 25-year Pega veteran, joins Alan Shimel on TechStrong TV to unpack the PegaWorld announcement that flips the model on its head: agentic workflow pricing tied to completed cases, claims, and customer service requests — not tokens. Don explains why banks, insurers, healthcare, and government agencies still need deterministic workflows for auditability, why the real power of AI lives at design time (redesigning the process once, then executing it reliably), and how the free Pega Blueprint tool at pega.com/blueprint is helping enterprises reimagine business processes for an agentic world. He closes with a candid take on jobs, slop, and why judgment and taste matter more when execution becomes cheap.
