Neej Gore on GEO: How Generative Engine Optimization is Transforming Marketing in the Age of AI

October 3, 2025

Neej Gore, Chief Data Officer at Zeta Global, highlights the significant influence of AI on consumer behavior and introduces Generative Engine Optimization (GEO), a practice that combines technology with business strategies for better visibility. GEO focuses on authenticity, setting it apart from traditional SEO, and emphasizes the need for brands to engage with these evolving marketing dynamics.