How the Cloud GTM Playbook is Evolving in the Agentic AI era

The landscape of tech sales is rapidly transforming. With Millennials as key B2B buyers favoring digital touchpoints, our go-to-market strategies and interconnected ecosystems demand deeper collaboration. In this executive interview, Alex Smith of The Futurum Group and Dai Vu of Google Cloud discuss how cloud marketplaces are evolving into dynamic growth engines, driven by Agentic AI. Learn how AI is transforming cloud marketplaces to proactively facilitate outcomes, shifting focus from individual products to intelligent, integrated solutions. Discover how to leverage these changes to your advantage and stay competitive.