Exploring AI’s Impact on Marketing with Shubham Mishra

June 18, 2025

Shubham Mishra, Global CEO and Co-Founder of Pixis, dives into how model context protocol is transforming the AI era of marketing in every stage of ad campaigns from targeting to bidding to iterating creative. He discusses how when AI models integrate with external data sources, it brings a level of context that results in smarter, more strategic decisions.