Loom is an asynchronous video platform that improves communication and reduces meeting fatigue. It integrates with Atlassian’s Jira and Confluence for efficient ticket filing and features AI summarization of video content. Searchable transcripts aid in project tracking. Atlassian’s acquisition of Rewatch aims to enhance AI meeting assistance. Loom is also used in recruitment for personalized candidate messages, highlighting a trend towards simpler video editing in enterprise software.