Mitch Ashley and María Ferreño Serra, Atlassian Architect, discusses TechnoFor’s consultancy role in process automation and the Atlassian ecosystem. The conversation highlights the need for thorough process analysis before automation, focusing on team dynamics and efficiency. AI’s role in real-time data processing is explored, along with the importance of thoughtful design in user-created automations. Customer engagement and feedback are emphasized as key to enhancing Atlassian products and fostering community-driven improvements.