Overproof CEO Marc De Kuyper on Using AI to Predict Beverage Consumption Trends

July 10, 2025

In this Techstrong.ai Leadership Insights interview, Overproof CEO Marc De Kuyper explains how the adult beverages industry is applying artificial intelligence (AI) to better predict consumption of specific brands right down to the type of cocktail preferred.

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Guest(s): Marc De Kuyper
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