Techstrong TV — Mon, Apr 20

The Zero-Click Era — Is SEO Dead?

Alan Shimel with Clinton Karr

Clinton Karr, Chief Marketing Officer at ProGEO.ai, joins Alan Shimel, Founder, CEO & Editor-in-Chief of Techstrong Group, on TechStrong TV to share the results of his RSAC 2026 survey of 112 marketing professionals on AI adoption in their workflows. The survey reveals 91% of cybersecurity marketers now have enterprise AI subscriptions, up from 40% in August 2025, with ChatGPT and Claude leading adoption. Clinton discusses the zero-click phenomenon, crawl-to-referral ratios, and why Generative Engine Optimization (GEO) is the natural evolution of SEO and content marketing as AI platforms increasingly serve answers without sending traffic to source sites.