The CTO role has shifted from purely technical leadership to a balance of business strategy and technology selection, requiring leaders to drive transformation while choosing tools that deliver real impact. MSPs must prioritize innovations that move the needle, leveraging AI, automation, and emerging technologies to create value beyond basic cost savings and uptime. Lessons from Ingram Micro’s global scale show that optimizing infrastructure, adopting new mindsets, and developing future-ready skills are critical for MSPs to enhance performance, margins, and customer experience in a rapidly evolving landscape.